FROM PLAYERS TO LIFELONG FANS – HOW HOTLINK BUILT LOYALTY WITH GAMERS AND WON!
Hotlink
WHEN EVERYONE WENT ONLINE, WE LOGGED OFF – HEINEKEN®’S FESTIVE DISRUPTION
Heineken Malaysia
PREGO’S GOLDEN TICKET GURU: WHEN A BRAND TOLD A STORY BETTER THAN AN INFLUENCER COULD
Prego
FROM THE STAGE TO SOCIAL MEDIA, HOW VIVO X200 BECAME THE ULTIMATE CONCERT CAMERA
vivo X200 Series
TIKTOK SHOP 11.11 – WHEN SHOPPING BECAME A SHOW
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SUPER POWERED TO THE PEAK
SUPER Coffee
PEOPLE NOT PERFORMANCE – HUMANISING U MOBILE’S 5G NETWORK
U Mobile
100PLUS | DAHAGAKAN APA JUA: QUENCHING THIRST. FUELING A MOVEMENT.
100PLUS
TIKTOK SHOP 11.11 – WHEN MEDIA BECAME THE MARKETPLACE
TikTok Shop
TURNING TRENDS INTO TRANSACTIONS: ENCHANTEUR CHIC BRANDFORMANCE DOWNWARDS STRATEGY
Enchanteur
SAFI X VIU GROUNDBREAKING PARTNERSHIP FOR SHORT DRAMA EXPERIENCE
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FUSION FLAVORS MEET K-DRAMA VIBES: A FLAVOUR-PACKED COMEBACK FUELED BY MEDIA COLLABORATION
Resorts World Genting
BANKING ON DATA: THE DATA-FIRST STRATEGY THAT SUPERCHARGED BOOST BANK
Boost Bank
FORECASTING CRAVINGS: HOW CAMPBELL’S SOUP USED RAIN TO TRIGGER REAL-TIME CRAVEABILITY
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KFC’S PIONEERS A SMARTER APPROACH TO MARKETING RESILIENCE
KFC
DRIVING PERSONALIZATION: HOW TOYOTA USED CREATIVE OPTIMIZATION AND MEDIA EFFICIENCY AT SCALE TO REIGNITE INTEREST AND DRIVE RESULTS FOR THE VIOS
Toyota Vios
WINNING THE GAME: HOW GRAB’S 1PD HELPED GUINNESS SELL MORE BEER
Guinness
TNB ENERGY BUDGET: SMART DATA DRIVING AN ENERGY-SAVVY NATION
Tenaga Nasional Berhad (TNB)
TRANSFORMING TRUST AND CONVENIENCE: THE MYTOKIOAPP LAUNCH CAMPAIGN FOR DIGITAL TRANSFORMATION
Tokio Marine
MCDONALD’S MALAYSIA: USING DATA CLEAN ROOMS TO MAXIMIZE AD IMPACT
McDonald’s Malaysia
TURNING DATA INTO DOLLARS: EDELWEISS’ PATH TO CONVERSION
Edelweiss
DATA FOR ASSET CREATION AND ATTENTION MEASUREMENT DRIVES BUSINESS OUTCOMES FOR TIGER
Tiger Beer Malaysia
CELCOMDIGI FIBRE: TARGET SMARTER, CONVERT FASTER
CelcomDigi Fibre
WHICH SPEEDSTER ARE YOU?
CelcomDigi Fibre
TIGER LEVERAGES AI TO BUILD VIDEOS THAT CATCH GEN-Z ATTENTION
Tiger Beer Malaysia
FROM CLICKS TO CRAVINGS: AI AT THE HEART OF FOODPANDA’S GMV GROWTH
foodpanda
BREAKING THE MOLD: HOW SOCIAL INTELLIGENCE TRANSFORMED SME TARGETING
Alliance Digital SME
CELCOMDIGI ENTERPRISE: REIMAGINING NEWS CONSUMPTION WITH AI
CelcomDigi Enterprise
TNB ENERGY BUDGET: AI-POWERED ENGAGEMENT FOR SMARTER ENERGY ADOPTION
Tenaga Nasional Berhad (TNB)
TNB ENERGY BUDGET: MARKETING TECHNOLOGY THAT BUILDS SMARTER HABITS
Tenaga Nasional Berhad (TNB)
EMERGING MARKETING TECHNOLOGY SCORES ASSETS AND AUDIENCE ATTENTION FOR TIGER
Tiger Beer Malaysia
PRECISION MEETS PASSION – POWERED BY ADAPTIVE STREAMING TECHNOLOGY
Guinness
BEYOND TARGETING: HOW MARTECH REDEFINED SME DISCOVERY FOR ALLIANCE BANK
Alliance Digital SME
CETAPHIL’S SKIN ANALYZER – FROM SCREEN TO SKIN IN 5 MINUTES
Cetaphil
MOOMOO – REDEFINING DOOH INTO A FULL-FUNNEL CONVERSION ENGINE
Moomoo
MCDONALD’S MALAYSIA: HOW MCDONALD’S MALAYSIA BOOSTED SALES WITH THE STRENGTH OF OWNED & RETAIL MEDIA
McDonald’s Malaysia
WINNING THE GAME: HOW GRAB’S 1PD HELPED GUINNESS SELL MORE BEER
Guinness
CLICK. APPLY. APPROVE: REIGNITING DSME’S GROWTH
Alliance Digital SME
WINNING THE ADD TO CART WAR: HOW SHU UEMERA TOOK THE LEAD ON LAZADA
Shu Uemura
TURNING TRENDS INTO TRANSACTIONS: ENCHANTEUR CHIC BRANDFORMANCE DOWNWARDS STRATEGY
Enchanteur
GRAB X CARLSBERG MALAYSIA: ELEVATING MOMENTS WITH A PERFECT MEDIA BLEND
Carlsberg
SAFI SHAYLA SETS MALAYSIAN RECORD WITH LARGEST POUND FITNESS EVENT
Safi
CARRIE JUNIOR: THE “ELE-VATING” GAMING EXPERIENCE
Carrie Junior
DASHING NATION CHEERS FOR MALAYSIA’S OLYMPIC HEROES WITH 98 MILLION VIRTUAL FIST BUMPS
Dashing
MAYBANK CHAMPIONSHIP: REIGNITING A REGIONAL ICON THROUGH THE POWER OF SPORT AND PRESTIGE
Maybank Corporate
CARLSBERG SUMMER FOOTBALL: KICKING GOALS ACROSS EVERY PLATFORM
Carlsberg
FILA PICKLE WICKLE – ACING A HUGE W! (WIN) ON AND OFF THE COURTS
Fila
GOAL! DASHING & TOTTENHAM HOTSPUR UNITE FOR A WINNING COLLABORATION
Dashing
8 CREATORS. 14 NIGHTS. 1 CAMPAIGN THAT OWNED HYDRATION — LIVE
100PLUS
THE PROTON E.MAS 7 TOUR: ONE CAR. 13 STATES. A NATION RECHARGED
PRO-NET
MAXIS EKELAS: MAKING LEARNING VIRAL, ONE TIK TOK AT A TIME
Maxis
TIADA LAGI ALAMAK: HOW BOOST PAYFLEX TURNED FINANCIAL WOES INTO SOCIAL VIRALITY
Boost
MCDONALD’S MALAYSIA: THE ONE-OF-A-KIND INFLUENCER – BOSS MEKDI
McDonald’s Malaysia
THE 24-HOUR HEINEKEN BORING CHALLENGE: INFLUENCERS UNPLUG TO SPARK A DIGITAL DETOX MOVEMENT
Heineken Malaysia
FEEL THE TWIST – TIGER SOJU FLAVORED LAGER MEETS K-CULTURE
Tiger Beer Malaysia
CASH CONFESSIONS – TURNING RINGGITS INTO REAL TALK
Maybank Corporate
SUPER POWERED TO THE PEAK
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NOT AN AD, A CLUE: HOW YSL BEAUTY TURNED INFLUENCERS INTO GAME MASTERS
YSL beauty
TNB ENERGY BUDGET: PRECISION MEDIA THAT POWERS SMARTER HABITS
Tenaga Nasional Berhad (TNB)
CELCOMDIGI FIBRE: USING CONVERSATIONS FOR CONVERSIONS
CelcomDigi Fibre
TIGER SOJU TRANSITIONS FROM ON-SCREEN AVAILABILITY (VIEWABILITY) TO MENTAL AVAILABILITY (AUDIENCE ATTENTION)
Tiger Beer Malaysia
DRIVING PERSONALIZATION: HOW TOYOTA USED CREATIVE OPTIMIZATION AND MEDIA EFFICIENCY AT SCALE TO REIGNITE INTEREST AND DRIVE RESULTS FOR THE VIOS
Toyota Vios
MCDONALD’S MALAYSIA: FROM LAPSED TO LOYAL, BOOSTING APP TRANSACTIONS WITH AI & CRM TARGETING
McDonald’s Malaysia
SIGNALS TO SALES: ALLIANCE BANK’S SME ACQUISITION SHIFT
Alliance Digital SME
BANKING ON DATA: THE DATA-FIRST STRATEGY THAT SUPERCHARGED BOOST BANK
Boost Bank
MOLFIX: BREAKING THROUGH MALAYSIA’S DIAPER WARS
Molfix
MAYBANK ISLAMIC : HALAL-PRECISION SEARCH GUIDE
Maybank Islamic
WHEN LANCOME STOPPED BIDDING AND STARTED LEADING SEARCH
Lancome
MERCEDES-BENZ: TRANSFORMING SEARCH WITH REAL-TIME INVENTORY ADS
Mercedes-Benz Malaysia
SRI KDU SCHOOLS’ SEARCH TRIUMPH: A BLUEPRINT FOR EDUCATIONAL INSTITUTIONS
Sri KDU Schools
DISRUPTING THE MESSY MIDDLE: A BRIGHTER SEARCH STRATEGY
Sun Life Malaysia
QUIET MOMENTS, BIG IMPACT: VAGISAN’S TOILET MEDIA TRANSFORMATION
Vagisan
‘AIKEN SICHUAN BIANNIAN TWIST FOR MAKE-UP CHANGING SHOW
Aiken
CULTURAL RELEVANCE, STRATEGIC BRILLIANCE
Lifebuoy
RINGGIT THIEVES: OUTSMARTING SCAMMERS, ONE STORY AT A TIME
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NO A-LIST, NO ATL: JUST PREGO, A GURU, AND A BRILLIANT IDEA
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AIA X TAP: LEVERAGING DATA-DRIVEN TARGETING TO BRIDGE THE PREGNANCY INSURANCE GAP
AIA
CARI 100% – REDEFINING MALAYSIA’S MILK MOMENTS
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THERE’S NO STOPPING THE GAME: NETFLIX’S SQUID GAME RETURNS TO MALAYSIA FOR SEASON 2
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HEINEKEN TURNS MUSIC INTO A MOVEMENT BY VENTURING INTO UNCHARTED TERRITORIES FOR ALCOHOL CATEGORY
Heineken Malaysia
FOODPANDA: FEEDING CRAVINGS, FUELING RESULTS
foodpanda
DISRUPTING SCREENS TO RECONNECT SPIRITS: HEINEKEN’S FULLY INTEGRATED ‘BORING’ MOVEMENT
Heineken Malaysia
PROTON E.MAS 7: MALAYSIAN SPIRIT, ELECTRIFIED
PRO-NET
WHEN AI SPEAKS HUMAN: SAMSUNG LIVE TRANSLATE IN ACTION
Samsung Electronics Malaysia
REFRESH YOUR MUSIC: HEINEKEN’S GENRE-CROSSING SPOTIFY EXPERIENCE
Heineken Malaysia
TUNED IN & TURNED UP: HOW KIMBALL MADE RAMADAN LOUDER WITH RADIO
Kimball
MAKSTERCHEF RAYA: PREGO’S RADIO RECIPE THAT EVEN THE MIL APPROVED
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TIGER TOWN TAKES OVER: ROARING ACROSS RADIO WAVES
Tiger Beer Malaysia
HEINEKEN ON RADIO. WAIT. WHAT? IS THAT EVEN POSSIBLE?
Heineken Malaysia
THE SUPER AUDIBLE EXPERIENCE
SUPER Coffee
TIKTOK SHOP 11.11 – STREAM. SCREEN. CONVERT
TikTok Shop
MCDONALD’S MALAYSIA: BOSS MEKDI, KENAL DULU BARU TAU
McDonald’s Malaysia
TIGER LEVERAGES AI TO BUILD VIDEOS THAT CATCHES GEN-Z ATTENTION
Tiger Beer Malaysia
HACKING THE SYSTEM – TIGER CRYSTAL’S YOUTUBE SUCCESS STORY
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CELCOMDIGI CONVERGENCE: ONE PLAN. ONE STORY. ONE POWERFUL VIDEO JOURNEY
CelcomDigi Convergence
A RECIPE FOR FESTIVE SUCCESS: ELEVATING CHINESE NEW YEAR WITH CARNATION
Carnation
TOYOTA GAZOO RACING SEASON 7: MALAYSIA’S FIRST ALL-DIGITAL MOTORSPORTS SPECTACLE
Toyota Gazoo Racing
UNLEASHING IMPACT: TIGER’S GAME-CHANGING VIDEO STRATEGY
Tiger Beer Malaysia
GUINNESS SCORES A GOAL AND BEATS META AT ITS OWN GAME
Guinness
NAVIGATING MENOPAUSE WITH SCIENCE & SENSITIVITY ON TV
Vagisan & Plantur 39
RINGGIT THIEVES: OUTSMARTING SCAMMERS, ONE STORY AT A TIME
AmBank
REDEFINING INDEPENDENCE: A BLINDFOLDED TRUTH TOLD THROUGH VIDEO
Maybank Corporate
CARRIE JUNIOR: THE “ELE-VATING” MOBILE INTERACTIVE EXPERIENCE
Carrie Junior
AGH TO AHH: A RICH MEDIA JOURNEY POWERED BY HEINEKEN
Heineken Malaysia
HOW YSL USED RICH MEDIA TO RECREATE IN-STORE LIPSTICK TESTING AND DROVE 85 DAYS OF CONTINUOUS ENGAGEMENT!
YSL beauty
WHEN YOU DRINK, NEVER DRIVE – UNLESS ITS PLAYER 0.0
Heineken Malaysia
PRECISION & PASSION: HOW GUINNESS LEVERAGED DATA TO DRIVE 274% UPLIFT IN FOOTFALL
Guinness
FROM ADS TO ACTION: HOW HYPERLOCATION TARGETING DROVE 734 OUTLET VISITS FOR HEINEKEN IN JUST A MONTH
Heineken Malaysia
TIKTOK SHOP 11.11 – HOW A NEW ENTRANT BROKE THE D-DAY RECORDS
TikTok Shop
THERE’S NO STOPPING THE GAME: NETFLIX’S SQUID GAME RETURNS TO MALAYSIA FOR SEASON 2
Netflix
GAMERS, START YOUR ENGINES: HOW PLAYER 0.0 DROVE REAL-LIFE CONNECTION
Heineken Malaysia
THE BAZAAR BATTLE: KIMBALL’S WINNING RECIPE FOR RAMADAN
Kimball
DISRUPTING SCREENS TO RECONNECT SPIRITS: HEINEKEN’S FULLY INTEGRATED ‘BORING’ MOVEMENT
Heineken Malaysia
TASTES TO TRUTHS : HORLICKS REIMAGINED
Horlicks
RINGGIT THIEVES: OUTSMARTING SCAMMERS, ONE STORY AT A TIME
AmBank
MAXIS EKELAS: TURNING THE TUITION GAP INTO A BRIDGE TO DREAMS
Maxis
F&N’S X MEDIA PRIMA’S DAPUR PANAS DIGITAL | SERVING HOPE TO THE B40 COMMUNITY DURING RAMADAN
F&N Dairies; 100PLUS
TIGER’S BOLD LEAP: REINVENTING DIGITAL ADVERTISING FOR A SUSTAINABLE FUTURE
Tiger Beer Malaysia
EVERY IMPRESSION COUNTS: TIGER’S MISSION TO BREW A BETTER WORLD
Tiger Beer Malaysia
AIA RETHINK HEALTHY: CHALLENGING HEALTH STEREOTYPES TO EMPOWER HEALTHIER, LONGER, BETTER LIVES
AIA
MOOMOO – FROM BILLBOARD TO BACKEND: MARTECH THAT ENGINEERED MALAYSIA’S NO.1 TRADING APP
Moomoo
QUIET MOMENTS, BIG IMPACT: VAGISAN’S TOILET MEDIA TRANSFORMATION
Vagisan
FORECASTING CRAVINGS: HOW CAMPBELL’S SOUP USED PROGRAMMATIC OOH TO SERVE UP WARMTH WHEN IT RAINED
Campbell’s Soup
TIKTOK SHOP 11.11. WHEN THE STREETS BECAME THE STOREFRONT
TikTok Shop
BLOODY WRONG PLACE AT THE WRONG TIME
Libresse
IKEA COMPLETE SLEEP : REVOLUTIONIZING MALAYSIAN SLEEP HEALTH WITH DOOH
IKEA
