Kisah Benar: When Malaysia Learned to Recognise Scams

OMD | CelcomDigi Berhad . CelcomDigi

From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia

AMPERSAND ADVISORY | Etika Group of Companies . Pepsi

How KFC Turned Raya into Shareable Entertainment for a New Kind of Family

UNIVERSAL MCCANN | QSR Brands (M) Holdings Bhd . KFC

The 9.8kg Love Letter to Tiger Beer

DENTSU X | Heineken Malaysia . Tiger

From Price‑Led to Smart Value: How Entertainment Rebuilt Hotlink’s Relevance

UNIVERSAL MCCANN | Maxis Broadband . Hotlink

SUARAKU: Giving Raya Back Its Missing Voice

INITIATIVE MEDIA | U Mobile . U Mobile

The Story That United a Nation: Driving 23% Sales Growth

AMPERSAND ADVISORY | Etika Group of Companies . 7up & Mirinda

When Partners Stopped That Dot Together: Driving +155% More Breast Cancer Screenings

AMPERSAND ADVISORY | Ace Canning . HOMESOY

A First-of-its-Kind Media Alliance that drove 70,000 registrations in 2 months

AMPERSAND ADVISORY | PROTON Edar . PROTON Edar

100PLUS x SHALS: Raya Lebih Fresh

CARAT MEDIA SERVICES | F&N Beverages Marketing . 100PLUS

Maybank myImpact SME x BFM : Building Malaysia’s SME Thinking Platform

INVICTUS BLUE | Malayan Banking Berhad . Maybank

How Goodday was first to turn stories to stalls, driving +23% sales

AMPERSAND ADVISORY | Etika Group of Companies . Goodday

FOMO and Fizz launched Malaysia’s number one TV show, driving record sales

AMPERSAND ADVISORY | Etika Group of Companies . Calpis Soda

How Media Collaboration Validated Smart Value for Hotlink

UNIVERSAL MCCANN | Maxis Broadband . Hotlink

The Perfect Media Trinity: FILA × Astro × ALPHA = 100% Fandom-powered Momentum

YELLOW PAPER PLANE | Misto M'sia (prev. Fila WR M'sia) . FILA

U Mobile x The Cap City: Turning Anticipation into Media and Belief

INITIATIVE MEDIA | U Mobile . U Mobile

Breaking the Lookalike Loop: Turning Real-Time SME Signals into Addressable Growth

INVICTUS BLUE | Alliance Bank Malaysia Bhd . Alliance DSME

Cracking the Homebuyer Code: Turning Dormant Data into 527 Homes Sold

MINDSHARE MALAYSIA | Sime Darby Property Berhad . Sime Darby Property

Heineken’s Data Reset for Influencer Marketing

DENTSU X | Heineken Malaysia . Heineken

Maybank: We Didn’t Target Savers. We Targeted Saving Moments

INVICTUS BLUE | Malayan Banking Berhad . Maybank

How Guardian intercepted Competitor Shoppers: Winning the Moment Before Purchase

OMD | Guardian Health And Beauty . Guardian Malaysia

From Dormant to Dominant: How Mead Johnson's First-Party Data Woke Up and Drove ROAS +44%

OMD | Mead Johnson . Enfagrow A+

How Huggies Engineered the Halo — Turning Premium Advertising Data into a Value Growth Engine

OMD | Kimberly-Clark . Huggies

When Real-World Behaviour Became BYD’s Best Sales Signal

INITIATIVE MEDIA | Sime Darby Beyond Auto . BYD

Human Foresight Engine in AI: Engineering Future Cultural Movement

YELLOW PAPER PLANE | Nippon Paint (Malaysia) . Nippon Paint

Maybank: Turning National Sentiment into Financial Action

INVICTUS BLUE | Malayan Banking Berhad . Maybank

Hands, Emojis, AI: How Ryt Bank became the #1 installed app in Malaysia!

AMPERSAND ADVISORY | YTL Group (Digital Bank) . Ryt Bank

Agh to Ahh: The Engine Behind 1,000+ Bar Visits

DENTSU X | Heineken Malaysia . Heineken

GO CreAItors: How AI Built from Human Chaos Drove 19x More Group Orders

M&C Saatchi Performance | Grab . Grab

SUARAKU: Giving Raya Back Its Missing Voice

INITIATIVE MEDIA | U Mobile . U Mobile

Rewriting Google and Meta: A Real-Time Audience Engineering System

INVICTUS BLUE | Alliance Bank Malaysia Bhd . Alliance DSME

The Vaseline Atmospheric UV Guard: Transforming Screens into A Network of UV Defence

SPARK FOUNDRY | Unilever (Malaysia) Holdings . Vaseline

From Zero Awareness to 1,000,000 active accounts: Acquisition Engine unleashes the fastest growing digital bank!

AMPERSAND ADVISORY | YTL Group (Digital Bank) . Ryt Bank

The OS That Protects: Turning Smartphones into Real-Time Intervention Systems

OMD | CelcomDigi Berhad . CelcomDigi

Baskin Robbins: A First-of-Its-Kind Real-Time Activation in Food Delivery

OMD | Golden Scoop . Baskin Robbins

Turning Brand Health into a Real‑Time Decision Engine

UNIVERSAL MCCANN | Great Wall Motor Sales Malaysia . Haval H6 HEV

Who Needs 11.11 Discounts? Kérastase Didn’t!

ZENITH | L’ORÉAL Malaysia . Kérastase

Carlsberg – The Code Hunt When a Brand Film Became a Storefront

Consider iProspect | Carlsberg Brewery Malaysia Berhad . Carlsberg

La Roche-Posay: The #2 That Took #1

ZENITH | L’ORÉAL Malaysia . La-Roche Posay

Guinness Saves EPL Nights with an Assist from Grab

DENTSU X | Heineken Malaysia . Guinness

From Screen Guilt to Cart Conversion During Ramadan

UNIVERSAL MCCANN | Mattel Continental Asia Sdn. Bhd. . Mattel

672% Revenue Uplift. 8.75x More Bookings. It Was Time for Chengdu

TRAPPER MEDIA SERVICES | Malaysia Airlines Berhad . Malaysia Airlines

100PLUS Zero to Legend with MLBB

CARAT MEDIA SERVICES | F&N . 100PLUS

From Bored Swipes to Boxed Bites: How KFC Gamified The One Box

UNIVERSAL MCCANN | QSR Brands (M) Holdings Bhd . KFC

How Wall's Made Gaming the New Ice Cream Aisle

SPARK FOUNDRY | Unilever (Malaysia) Holdings . Walls

From Sponsorship to Pathway: How Dashing Turned Football Dreams into Sales Growth

PHD MEDIA | Wipro Unza Malaysia . Dashing

Beyond the Screen: Using Helmet Compression as a Living Media Channel for Safi Shayla

PHD MEDIA | Wipro Unza Malaysia . Safi Shayla

CLEAR Head. CLEAR Confidence: Football the Gateway to Grooming

SPARK FOUNDRY | Unilever (Malaysia) Holdings . Clear Men

Why a Finance Influencer Launched an EV Better Than a Car Reviewer

INVICTUS BLUE | Proton New Energy Technology . PRO-NET

Wonda Coffee: Fake vs Real M. Nasir

AMPERSAND ADVISORY | Etika Group of Companies . Wonda Coffee

Duo Terhangat: How Mekdi Sparked Malaysia’s Hottest Reunion

OMD | Gerbang Alaf Restaurants . McDonald's

City of Elmina: Where Wellness Lives, and Content Leads the Way

MINDSHARE MALAYSIA | Sime Darby Property Berhad . Sime Darby Property

Grab for Family: Move Over Gen Z — Makciks, Pakciks and Parents Are Running the Feed Now

M&C Saatchi Performance | Grab . Grab

U Mobile x Nigel Sparks: Turning Anticipation into Influencer-led Belief

INITIATIVE MEDIA | U Mobile . U Mobile

Time For Chengdu: When Performance Media Becomes Route Strategy

TRAPPER MEDIA SERVICES | Malaysia Airlines Berhad . Malaysia Airlines

Rewriting Meta Performance: Winning DSME Growth with Real-Time Audience Engineering

INVICTUS BLUE | Alliance Bank Malaysia Bhd . Alliance DSME

Malaysia Airlines - Engineering Conversion: The 72-Hour MATTA Biddable System fair

TRAPPER MEDIA SERVICES | Malaysia Airlines Berhad . Malaysia Airlines

From Zero to 1,900,000 Installs in just 7 months: The Ryt way

AMPERSAND ADVISORY | YTL Group (Digital Bank) . Ryt Bank

GrabFood Hot Deals: Beyond Blanket Promos, Built for the Right Audience Every Time

M&C Saatchi Performance | Grab . Grab

Diagnosing Doubt: LG Turned Online Hesitation into Biddable Performance

INVICTUS BLUE | LG Electronics (M) . LG

What If You Could Bid On Homeowners Before They Knew They Needed Paint?

INVICTUS BLUE | Jotun Paints Malaysia . Jotun Paints Malaysia

The KPI That Predicted Revenue: How Samsung rebuilt performance media around the ONE metric

STARCOM | Samsung Electronics Malaysia . Samsung

The Sponsored Truth

STARCOM | Samsung Electronics Malaysia . Samsung

Edelweiss, The First ​​Alcohol Brand to Win in Search — Without Google

DENTSU X | Heineken Malaysia . Edelweiss

Answer With The Inherent Truth of Raya 2026

YELLOW PAPER PLANE | Nippon Paint (Malaysia) . Nippon Paint

Alliance Bank: Rebuilding Search for a New Reality of Demand and Discovery

INVICTUS BLUE | Alliance Bank Malaysia Bhd . Alliance DSME

Jotun: The Paint That Made People Search for the Most Beautiful Home

INVICTUS BLUE | Jotun Paints Malaysia . Jotun Paints Malaysia

Search is Where Hype Gets Stolen How Samsung Built a Search Protection System for the AI Discovery Era

STARCOM | Samsung Electronics Malaysia . Samsung

Purr-fect Efficiency: How Safi Naturals Beat the Scale with AI

PHD MEDIA | Wipro Unza Malaysia . Safi

Bad Season, Vacant Space: How Die-Hard Fans Helped Maybank Sell Cards without A Single Paid Ad

INVICTUS BLUE | Malayan Banking Berhad . Maybank

Power Tools Powered With The Power Of Others

YELLOW PAPER PLANE | Black & Decker Asia Pacific (Malaysia) . Dewalt

Munchy’s: The M We Built Together

UNIVERSAL MCCANN | UR MUNCHY’S MALAYSIA . UR MUNCHY’S MALAYSIA

Uhrenholt – Emborg's Recipe for Unlocking The Joy In Cooking

TRAPPER MEDIA SERVICES | Uhrenholt . Emborg

Precision That Drives Presence: Guinness Dropped Geo-Fencing Targeting to Deliver +20% Attendance on St. Patrick’s Day

DENTSU X | Heineken Malaysia . Guinness

Across Every Women’s Touchpoint: “Stop That Dot Together” Drove 27,557 Screenings

AMPERSAND ADVISORY | Ace Canning . HOMESOY

Netflix Malaysia – Wednesday Season 2: Where Every Touchpoint Became Wednesday’s World

TRAPPER MEDIA SERVICES | Netflix Pte Ltd . Netflix Malaysia

Shell: Simplifying BUDI95, End to End

INVICTUS BLUE | Shell Malaysia . Shell Loyalty App

Kepci Cara Kita: Redefining Merdeka Through Everyday Malaysian Culture

UNIVERSAL MCCANN | QSR Brands (M) Holdings Bhd . KFC

100PLUS x SHALS: Raya Lebih Fresh

CARAT MEDIA SERVICES | F&N Beverages Marketing . 100PLUS

From Screens to Stadium: Coca-Cola brings the FIFA World Cup Trophy to Malaysia

ESSENCEMEDIACOM | The Coca-Cola Company . Coca-Cola

When Horor is Heard, Not Seen - How The Conjuring turn avoidance into attention

PHD MEDIA | Warner Bros. Malaysia Sdn. Bhd. . Warner Bros Malaysia

Aiken Niacinamide Bright: Hijacking Culture to Make Audio Stand Out in Festive

PHD MEDIA | Wipro Unza Malaysia . Aiken

EMAS7 PHEV: The Sound of Confidence That Moved Malaysia from Consideration to Conversion

TRAPPER MEDIA SERVICES | Proton New Energy Technology (PRONET) . Proton e.MAS

From Battery to Broadcast: Rewiring Audio with an EV

INVICTUS BLUE | Proton New Energy Technology . PRO-NET

Making Waves (And Moving Bones!) Across the Radio Ecosystem With Anlene Move For More

ESSENCEMEDIACOM | Mainland Dairy (Formerly Fonterra) . Anlene

Stepping Out of the Speakers to Become the Trusted Neighbour

YELLOW PAPER PLANE | Campbell Soup Southeast Asia . Kimball

From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia

AMPERSAND ADVISORY | Etika Group of Companies . Pepsi

KAK VINDA DAPURRRRR - A Muppet turned Vinda Tissue into #1

PHD MEDIA | Vinda Malaysia . Vinda Tissue

Guinness Made the EPL Unmissable

DENTSU X | Heineken Malaysia . Guinness

How Goodday was first to turn stories to stalls, driving +23% sales

AMPERSAND ADVISORY | Etika Group of Companies . Goodday

How One Viral Film Made Malaysians Search for Safety

INVICTUS BLUE | Volvo Cars Malaysia . Volvo

FOMO and Fizz launched Malaysia’s number one TV show, driving record sales

AMPERSAND ADVISORY | Etika Group of Companies . Calpis Soda

The Story That United a Nation: Driving 23% Sales Growth

AMPERSAND ADVISORY | Etika Group of Companies . 7up & Mirinda

Aiken Niacinimade Bright: Turning Invisible Skincare into Something Gen Z Could See

PHD MEDIA | Wipro Unza Malaysia . Aiken

From Micro-Moments to Bookings: A Video Journey That Converts

TRAPPER MEDIA SERVICES | Malaysia Airlines Berhad . Malaysia Airlines

How Tiger Beer Reinvented Chatbots for Chinese New Year

Celebrations Are Best When Your Phones Are in the ‘Airplane Mode’

The Ad That Became an Experience: How GrabCoins Made Half a Million Malaysians Stop Scrolling

Speak to Discover: KFC’s Turning Voice Search into an Immersive App Experience

10.7 Seconds Inside a Mobile Banner. GrabFood Turned Malaysia's Most Skippable Format Into Its Most Shared Moment.

A Thousand Comments, One Decision: Turning a Car Launch into a Live Decision Experience

Winning the Hearts and Pots of Malaysia’s Toughest Kitchen Critics

YELLOW PAPER PLANE | Campbell Soup Southeast Asia . Kimball

Sabotaging the Eyes to Restore the Culinary Heartbeat of Prego

YELLOW PAPER PLANE | Campbell Soup Southeast Asia . Prego

Uncle Nyam Nyam Hijacking the Digital Silence to Restore Raw Physical Play

YELLOW PAPER PLANE | Campbell Soup Southeast Asia . Nyam Nyam

Netflix Malaysia – Stranger Things Season 5: Malaysia Entered the Upside Down One Last Time

TRAPPER MEDIA SERVICES | Netflix Pte Ltd . Netflix Malaysia

Dive into the Multi-Sensorial Immersive 'Just-washed' experience

WAVEMAKER | Colgate-Palmolive Malaysia . Softlan

From Brick to Bloom: How LEGO turned gifting into experience and won

STARCOM | LEGO Trading (Malaysia) Sdn. Bhd. . LEGO

KFC Treats: Turning Coffee Raves into Craving Moments

UNIVERSAL MCCANN | QSR Brands (M) Holdings Bhd . KFC

The Fries Crossroads: Turning Bukit Bintang into a Live, Shared Experience

OMD | Gerbang Alaf Restaurants . McDonald's

Stop That Dot Together: Media Mobilises Women, Driving 27,557 Cancer Screenings and +189% Sales

AMPERSAND ADVISORY | Ace Canning . HOMESOY

Dashing Converted Purchases Into Football Dreams at Tottenham Hotspur, United Kingdom

PHD MEDIA | Wipro Unza Malaysia . Dashing

Kisah Benar: Turning Scams into Shared National Awareness

OMD | CelcomDigi Berhad . CelcomDigi

The Most Consistent Media Channel in Children’s Lives Wasn’t Treated as Media

UNIVERSAL MCCANN | AIA Malaysia . AIA

Project Salam: So She Could Finally Salam

INVICTUS BLUE | Malayan Banking Berhad . Maybank

Alliance Bank innovative movie empowers Malaysia’s SME Community, drives 54% higher applications

AMPERSAND ADVISORY | Alliance Bank Malaysia Bhd . Alliance Bank

RMHC: From Seeing to Believing to Giving

OMD | Gerbang Alaf Restaurants . McDonald's

How Share a Coke Turned DOOH into a Scalable Engine for Real-Time Personalisation

ESSENCEMEDIACOM | The Coca-Cola Company . Coca-Cola

The Vaseline Atmospheric UV Guard: Transforming Outdoors Screens to Real Time UV Warning Shield

SPARK FOUNDRY | Unilever (Malaysia) Holdings . Vaseline

Netflix Malaysia – Wednesday Season 2: When The City Spoke in Wednesday’s Voice

TRAPPER MEDIA SERVICES | Netflix Pte Ltd . Netflix Malaysia

Freedom, Felt Not Told: YSL’s Multi‑Sensory Tunnel That Invited Trial

ZENITH | L’ORÉAL Malaysia . YSL Beauty

How Outdoor Made Scent Travel

WAVEMAKER | Colgate-Palmolive Malaysia Sdn Bhd . Softlan

Wonda Coffee: Fake vs Real M. Nasir

AMPERSAND ADVISORY | Etika Group of Companies . Wonda Coffee

The Phygital Trap: Turning Transit into a Real-Time Scam Intervention

OMD | CelcomDigi Berhad . CelcomDigi