FROM THE STAGE TO SOCIAL MEDIA, HOW VIVO X200 BECAME THE ULTIMATE CONCERT CAMERA)

SUPER POWERED TO THE PEAK

PEOPLE NOT PERFORMANCE - HUMANISING U MOBILE’S 5G NETWORK

WHEN EVERYONE WENT ONLINE, WE LOGGED OFF – HEINEKEN®'S FESTIVE DISRUPTION

PREGO’S GOLDEN TICKET GURU: WHEN A BRAND TOLD A STORY BETTER THAN AN INFLUENCER COULD

TIKTOK SHOP 11.11 – WHEN SHOPPING BECAME A SHOW

FROM PLAYERS TO LIFELONG FANS - HOW HOTLINK BUILT LOYALTY WITH GAMERS AND WON!

FUSION FLAVORS MEET K-DRAMA VIBES: A FLAVOUR-PACKED COMEBACK FUELED BY MEDIA COLLABORATION

CONSIDER iPROSPECT | RESORTS WORLD GENTING . Resorts World Genting

100PLUS | DAHAGAKAN APA JUA: QUENCHING THIRST. FUELING A MOVEMENT

CARAT MEDIA SERVICES | F&N . 100PLUS

TIKTOK SHOP 11.11 – WHEN MEDIA BECAME THE MARKETPLACE

CARAT MEDIA SERVICES | TIKTOK SHOP . TikTok Shop

SAFI X VIU GROUNDBREAKING PARTNERSHIP FOR SHORT DRAMA EXPERIENCE

PHD MEDIA | WIPRO UNZA MALAYSIA . Safi

TURNING TRENDS INTO TRANSACTIONS: ENCHANTEUR CHIC BRANDFORMANCE DOWNWARDS STRATEGY

PHD MEDIA | WIPRO UNZA MALAYSIA . Enchanteur

WINNING THE GAME: HOW GRAB’S 1PD HELPED GUINNESS SELL MORE BEER

KFC’S PIONEERS A SMARTER APPROACH TO MARKETING RESILIENCE

DRIVING PERSONALIZATION: HOW TOYOTA USED CREATIVE OPTIMIZATION AND MEDIA EFFICIENCY AT SCALE TO REIGNITE INTEREST AND DRIVE RESULTS FOR THE VIOS

TURNING DATA INTO DOLLARS: EDELWEISS’ PATH TO CONVERSION

TRANSFORMING TRUST AND CONVENIENCE: THE MYTOKIOAPP LAUNCH CAMPAIGN FOR DIGITAL TRANSFORMATION

MCDONALD’S MALAYSIA: USING DATA CLEAN ROOMS TO MAXIMIZE AD IMPACT

CELCOMDIGI FIBRE: TARGET SMARTER, CONVERT FASTER

DATA FOR ASSET CREATION AND ATTENTION MEASUREMENT DRIVES BUSINESS OUTCOMES FOR TIGER

FORECASTING CRAVINGS: HOW CAMPBELL’S SOUP USED RAIN TO TRIGGER REAL-TIME CRAVEABILITY

TNB ENERGY BUDGET: SMART DATA DRIVING AN ENERGY-SAVVY NATION

BREAKING THE MOLD: HOW SOCIAL INTELLIGENCE TRANSFORMED SME TARGETING

CELCOMDIGI ENTERPRISE: REIMAGINING NEWS CONSUMPTION WITH AI

FROM CLICKS TO CRAVINGS: AI AT THE HEART OF FOODPANDA’S GMV GROWTH

TIGER LEVERAGES AI TO BUILD VIDEOS THAT CATCH GEN-Z ATTENTION

WHICH SPEEDSTER ARE YOU?

TNB ENERGY BUDGET: AI-POWERED ENGAGEMENT FOR SMARTER ENERGY ADOPTION

CETAPHIL’S SKIN ANALYZER – FROM SCREEN TO SKIN IN 5 MINUTES

BEYOND TARGETING: HOW MARTECH REDEFINED SME DISCOVERY FOR ALLIANCE BANK

TNB ENERGY BUDGET: MARKETING TECHNOLOGY THAT BUILDS SMARTER HABITS

PRECISION MEETS PASSION – POWERED BY ADAPTIVE STREAMING TECHNOLOGY

EMERGING MARKETING TECHNOLOGY SCORES ASSETS AND AUDIENCE ATTENTION FOR TIGER

MOOMOO - REDEFINING DOOH INTO A FULL-FUNNEL CONVERSION ENGINE

WINNING THE ADD TO CART WAR: HOW SHU UEMERA TOOK THE LEAD ON LAZADA

WINNING THE GAME: HOW GRAB’S 1PD HELPED GUINNESS SELL MORE BEER

MCDONALD’S MALAYSIA: HOW MCDONALD'S MALAYSIA BOOSTED SALES WITH THE STRENGTH OF OWNED & RETAIL MEDIA

GRAB X CARLSBERG MALAYSIA: ELEVATING MOMENTS WITH A PERFECT MEDIA BLEND

TURNING TRENDS INTO TRANSACTIONS: ENCHANTEUR CHIC BRANDFORMANCE DOWNWARDS STRATEGY

CLICK. APPLY. APPROVE: REIGNITING DSME’S GROWTH

CARLSBERG SUMMER FOOTBALL: KICKING GOALS ACROSS EVERY PLATFORM

GOAL! DASHING & TOTTENHAM HOTSPUR UNITE FOR A WINNING COLLABORATION

SAFI SHAYLA SETS MALAYSIAN RECORD WITH LARGEST POUND FITNESS EVENT

CARRIE JUNIOR: THE "ELE-VATING" GAMING EXPERIENCE

FILA PICKLE WICKLE – ACING A HUGE W! (WIN) ON AND OFF THE COURTS

MAYBANK CHAMPIONSHIP: REIGNITING A REGIONAL ICON THROUGH THE POWER OF SPORT AND PRESTIGE

DASHING NATION CHEERS FOR MALAYSIA'S OLYMPIC HEROES WITH 98 MILLION VIRTUAL FIST BUMPS

THE PROTON E.MAS 7 TOUR: ONE CAR. 13 STATES. A NATION RECHARGED

NOT AN AD, A CLUE: HOW YSL BEAUTY TURNED INFLUENCERS INTO GAME MASTERS

8 CREATORS. 14 NIGHTS. 1 CAMPAIGN THAT OWNED HYDRATION — LIVE

MCDONALD’S MALAYSIA: THE ONE-OF-A-KIND INFLUENCER - BOSS MEKDI

MAXIS EKELAS: MAKING LEARNING VIRAL, ONE TIK TOK AT A TIME

FEEL THE TWIST – TIGER SOJU FLAVORED LAGER MEETS K-CULTURE

THE 24-HOUR HEINEKEN BORING CHALLENGE: INFLUENCERS UNPLUG TO SPARK A DIGITAL DETOX MOVEMENT

TIADA LAGI ALAMAK: HOW BOOST PAYFLEX TURNED FINANCIAL WOES INTO SOCIAL VIRALITY

SUPER POWERED TO THE PEAK

CASH CONFESSIONS - TURNING RINGGITS INTO REAL TALK

DRIVING PERSONALIZATION: HOW TOYOTA USED CREATIVE OPTIMIZATION AND MEDIA EFFICIENCY AT SCALE TO REIGNITE INTEREST AND DRIVE RESULTS FOR THE VIOS

TIGER SOJU TRANSITIONS FROM ON-SCREEN AVAILABILITY (VIEWABILITY) TO MENTAL AVAILABILITY (AUDIENCE ATTENTION)

CELCOMDIGI FIBRE: USING CONVERSATIONS FOR CONVERSIONS

TNB ENERGY BUDGET: PRECISION MEDIA THAT POWERS SMARTER HABITS

MCDONALD’S MALAYSIA: FROM LAPSED TO LOYAL, BOOSTING APP TRANSACTIONS WITH AI & CRM TARGETING

BANKING ON DATA: THE DATA-FIRST STRATEGY THAT SUPERCHARGED BOOST BANK

SIGNALS TO SALES: ALLIANCE BANK’S SME ACQUISITION SHIFT

DISRUPTING THE MESSY MIDDLE: A BRIGHTER SEARCH STRATEGY

INVICTUS BLUE | SUN LIFE MALAYSIA . Sun Life Malaysia

MAYBANK ISLAMIC : HALAL-PRECISION SEARCH GUIDE

INVICTUS BLUE | MALAYAN BANKING BERHAD . Maybank Islamic

SRI KDU SCHOOLS' SEARCH TRIUMPH: A BLUEPRINT FOR EDUCATIONAL INSTITUTIONS

CONSIDER iPROSPECT | XCL EDUCATION . Sri KDU Schools

MERCEDES-BENZ: TRANSFORMING SEARCH WITH REAL-TIME INVENTORY ADS

OMD | MERCEDES-BENZ MALAYSIA . Mercedes-Benz Malaysia

WHEN LANCOME STOPPED BIDDING AND STARTED LEADING SEARCH

ZENITH | L'OREAL MALAYSIA . Lancome

MOLFIX: BREAKING THROUGH MALAYSIA’S DIAPER WARS

CARAT MEDIA SERVICES | HAYAT KIMYA . Molfix

QUIET MOMENTS, BIG IMPACT: VAGISAN’S TOILET MEDIA TRANSFORMATION

CULTURAL RELEVANCE, STRATEGIC BRILLIANCE

AIA X TAP: LEVERAGING DATA-DRIVEN TARGETING TO BRIDGE THE PREGNANCY INSURANCE GAP

'AIKEN SICHUAN BIANNIAN TWIST FOR MAKE-UP CHANGING SHOW

NO A-LIST, NO ATL: JUST PREGO, A GURU, AND A BRILLIANT IDEA

RINGGIT THIEVES: OUTSMARTING SCAMMERS, ONE STORY AT A TIME

CARI 100% – REDEFINING MALAYSIA'S MILK MOMENTS

CARAT MEDIA SERVICES | F&N . Magnolia

THERE’S NO STOPPING THE GAME: NETFLIX’S SQUID GAME RETURNS TO MALAYSIA FOR SEASON 2

TRAPPER MEDIA SERVICES | NETFLIX PTE LTD . Netflix

FOODPANDA: FEEDING CRAVINGS, FUELING RESULTS

CONSIDER iPROSPECT | DELIVERY HERO MALAYSIA SDN BHD . foodpanda

HEINEKEN TURNS MUSIC INTO A MOVEMENT BY VENTURING INTO UNCHARTED TERRITORIES FOR ALCOHOL CATEGORY

dentsu X Malaysia | HEINEKEN MALAYSIA . Heineken Malaysia

DISRUPTING SCREENS TO RECONNECT SPIRITS: HEINEKEN’S FULLY INTEGRATED ‘BORING’ MOVEMENT

dentsu X Malaysia | HEINEKEN MALAYSIA . Heineken Malaysia

PROTON E.MAS 7: MALAYSIAN SPIRIT, ELECTRIFIED

INVICTUS BLUE | PROTON NEW ENERGY TECHNOLOGY SDN BHD . PRO-NET

THE SUPER AUDIBLE EXPERIENCE

HEINEKEN ON RADIO. WAIT. WHAT? IS THAT EVEN POSSIBLE?

TIGER TOWN TAKES OVER: ROARING ACROSS RADIO WAVES

REFRESH YOUR MUSIC: HEINEKEN’S GENRE-CROSSING SPOTIFY EXPERIENCE

TUNED IN & TURNED UP: HOW KIMBALL MADE RAMADAN LOUDER WITH RADIO

WHEN AI SPEAKS HUMAN: SAMSUNG LIVE TRANSLATE IN ACTION

MAKSTERCHEF RAYA: PREGO’S RADIO RECIPE THAT EVEN THE MIL APPROVED

MCDONALD’S MALAYSIA: BOSS MEKDI, KENAL DULU BARU TAU

OMD | GERBANG ALAF RESTAURANTS SDN BHD . McDonald's Malaysia

HACKING THE SYSTEM – TIGER CRYSTAL’S YOUTUBE SUCCESS STORY

dentsu X Malaysia | HEINEKEN MALAYSIA . Tiger Beer Malaysia

NAVIGATING MENOPAUSE WITH SCIENCE & SENSITIVITY ON TV

dentsu X Malaysia | DR. WOLFF . Vagisan & Plantur 39

A RECIPE FOR FESTIVE SUCCESS: ELEVATING CHINESE NEW YEAR WITH CARNATION

CARAT MEDIA SERVICES | F&N . Carnation

GUINNESS SCORES A GOAL AND BEATS META AT ITS OWN GAME

dentsu X Malaysia | HEINEKEN MALAYSIA . Guinness

TIGER LEVERAGES AI TO BUILD VIDEOS THAT CATCHES GEN-Z ATTENTION

dentsu X Malaysia | HEINEKEN MALAYSIA . Tiger Beer Malaysia

REDEFINING INDEPENDENCE: A BLINDFOLDED TRUTH TOLD THROUGH VIDEO

INVICTUS BLUE | MALAYAN BANKING BERHAD . Maybank Corporate

TOYOTA GAZOO RACING SEASON 7: MALAYSIA’S FIRST ALL-DIGITAL MOTORSPORTS SPECTACLE

SEED INTEGRATED | UMW TOYOTA MOTOR SDN. BHD. . Toyota Gazoo Racing

CELCOMDIGI CONVERGENCE: ONE PLAN. ONE STORY. ONE POWERFUL VIDEO JOURNEY

OMD | CELCOMDIGI BERHAD . CelcomDigi Convergence

RINGGIT THIEVES: OUTSMARTING SCAMMERS, ONE STORY AT A TIME

INVICTUS BLUE | AMBANK . AmBank

UNLEASHING IMPACT: TIGER’S GAME-CHANGING VIDEO STRATEGY

dentsu X Malaysia | HEINEKEN MALAYSIA . Tiger Beer Malaysia

TIKTOK SHOP 11.11 – STREAM. SCREEN. CONVERT

CARAT MEDIA SERVICES | TIKTOK SHOP . TikTok Shop

CARRIE JUNIOR: THE "ELE-VATING" MOBILE INTERACTIVE EXPERIENCE

PHD MEDIA | WIPRO UNZA MALAYSIA . Carrie Junior

AGH TO AHH: A RICH MEDIA JOURNEY POWERED BY HEINEKEN

dentsu X Malaysia | HEINEKEN MALAYSIA . Heineken Malaysia

HOW YSL USED RICH MEDIA TO RECREATE IN-STORE LIPSTICK TESTING AND DROVE 85 DAYS OF CONTINUOUS ENGAGEMENT!

ZENITH | LOREAL MALAYSIA . YSL beauty

PRECISION & PASSION: HOW GUINNESS LEVERAGED DATA TO DRIVE 274% UPLIFT IN FOOTFALL

dentsu X Malaysia | HEINEKEN MALAYSIA . Guinness

WHEN YOU DRINK, NEVER DRIVE – UNLESS ITS PLAYER 0.0

dentsu X Malaysia | HEINEKEN MALAYSIA . Heineken Malaysia

FROM ADS TO ACTION: HOW HYPERLOCATION TARGETING DROVE 734 OUTLET VISITS FOR HEINEKEN IN JUST A MONTH

dentsu X Malaysia | TIKTOK SHOP . Heineken Malaysia

THERE’S NO STOPPING THE GAME: NETFLIX’S SQUID GAME RETURNS TO MALAYSIA FOR SEASON 2

TRAPPER MEDIA SERVICES | NETFLIX PTE LTD . Netflix

TIKTOK SHOP 11.11 – HOW A NEW ENTRANT BROKE THE D-DAY RECORDS

CARAT MEDIA SERVICES | TIKTOK SHOP . TikTok Shop

GAMERS, START YOUR ENGINES: HOW PLAYER 0.0 DROVE REAL-LIFE CONNECTION

dentsu X Malaysia | TIKTOK SHOP . Heineken Malaysia

DISRUPTING SCREENS TO RECONNECT SPIRITS: HEINEKEN'S FULLY INTEGRATED 'BORING' MOVEMENT

dentsu X Malaysia | TIKTOK SHOP . Heineken Malaysia

THE BAZAAR BATTLE: KIMBALL’S WINNING RECIPE FOR RAMADAN

YELLOW PAPER PLANE | CAMPBELL SOUP SOUTHEAST ASIA SDN BHD . Kimball

TASTES TO TRUTHS : HORLICKS REIMAGINED

MEDIA EXCHANGE | UNILEVER (MALAYSIA) HOLDINGS SDN BHD . Horlicks

AIA RETHINK HEALTHY: CHALLENGING HEALTH STEREOTYPES TO EMPOWER HEALTHIER, LONGER, BETTER LIVES

MAXIS EKELAS: TURNING THE TUITION GAP INTO A BRIDGE TO DREAMS

F&N'S X MEDIA PRIMA'S DAPUR PANAS DIGITAL | SERVING HOPE TO THE B40 COMMUNITY DURING RAMADAN

EVERY IMPRESSION COUNTS: TIGER’S MISSION TO BREW A BETTER WORLD

TIGER’S BOLD LEAP: REINVENTING DIGITAL ADVERTISING FOR A SUSTAINABLE FUTURE

RINGGIT THIEVES: OUTSMARTING SCAMMERS, ONE STORY AT A TIME

QUIET MOMENTS, BIG IMPACT: VAGISAN’S TOILET MEDIA TRANSFORMATION

dentsu X Malaysia | DR. WOLFF . Vagisan

BLOODY WRONG PLACE AT THE WRONG TIME

PHD MEDIA | VINDA MALAYSIA SDN BHD . Libresse

IKEA COMPLETE SLEEP : REVOLUTIONIZING MALAYSIAN SLEEP HEALTH WITH DOOH

PHD MEDIA | IKEA . IKEA

FORECASTING CRAVINGS: HOW CAMPBELL’S SOUP USED PROGRAMMATIC OOH TO SERVE UP WARMTH WHEN IT RAINED

YELLOW PAPER PLANE | CAMPBELL SOUP SOUTHEAST ASIA SDN BHD . Campbell's Soup

MOOMOO – FROM BILLBOARD TO BACKEND: MARTECH THAT ENGINEERED MALAYSIA’S NO.1 TRADING APP

INVICTUS BLUE | MOOMOO SECURITIES MALAYSIA SDN. BHD. . Moomoo

TIKTOK SHOP 11.11. WHEN THE STREETS BECAME THE STOREFRONT

CARAT MEDIA SERVICES | TIKTOK SHOP . TikTok Shop