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Finalists

Discover who's in the running for the MSA Awards

Finalists

Discover who's in the running for the MSA Awards

Best Use Of

  • Pizza Hut Melts – A Dolla-Genshin-Cola Mashup
    Pizza Hut, CARAT MALAYSIA

  • KFC’s ‘Daebak K’ Redubs ‘Malaysian Oppas’ Into Korean Viral Sensation
    KFC, UNIVERSAL MCCANN

  • OPPO Hijacked Coldplay Concert with Bunga
    OPPO FIND N3 FLIP, MINDSHARE MALAYSIA

  • APPLECRUMBY x AJL: ANUGERAH JUARA LAMPIN
    Applecrumby, INVICTUS BLUE

  • HLB BizBuddy Content Converted Cashless Adoption
    Hong Leong Bank, MINDSHARE MALAYSIA

  • Luck-Sa Song and Dance Bring Good Fortune to Mamee Chef
    Mamee Chef, INITIATIVE MEDIA

  • From Source to Tap: Streamlining Water Education and Engagement in Malaysia
    Air Selangor, KINESSO, IPG MEDIABRANDS

  • Colgate dazzles on Malaysia’s most stylish runway!
    Colgate Optic White, WAVEMAKER

  • Cetaphil Unlocks Attention Measurement – First Ever in APAC
    CETAPHIL, DENTSU X

  • Revolutionizing KFC’s Image: A Journey into the World of PUBG
    KFC, UNIVERSAL MCCANN

  • KFC’s ‘Daebak K’ Redubs ‘Malaysian Oppas’ Into Korean Viral Sensations
    KFC, UNIVERSAL MCCANN

  • Edelweiss’ Multi-Layered Activation Through Data Partnership
    Edelweiss Malaysia, DENTSU X

  • Unconventional Partnership – Sunlight Women Are Made For More
    Sunlight, MINDSHARE MALAYSIA
  • Enhancing Account Opening Excellence In Alliance Bank’s App : A Journey of Precision Conversion
    SavePlus, SEED INTEGRATED

  • Nestle’s symphony of brands
    Dear Nestle, MINDSHARE MALAYSIA

  • Edelweiss’ Multi-Layered Activation Through Data Partnership
    Edelweiss Malaysia, DENTSU X

  • Smart Use of Data Drives 42% Savings for Guinness
    Guinness Malaysia, DENTSU X

  • Galaxy S24 & Galaxy AI, Switching Competitors to Samsung through Personalization + Hyper-targeting
    Samsung, STARCOM

  • Panadol Portfolio Planning – Do not look beyond, look within to address effective business changes with outstanding results!
    Panadol, ZENITH
  • Growing the Pie with AI
    Pizza Hut, CARAT MALAYSIA

  • CelcomDigi’s ProjekMyMalaysia – Uniting Malaysians Through AI Imaginations
    CelcomDigi, UNIVERSAL MCCANN

  • Maggi Air Tangan Kita
    Maggi, MINDSHARE MALAYSIA

  • TM Flaming the Spirit of Unity through Generative AI; Negara Kita AIDENTITI™ Kita
    Telekom Malaysia, ESSENCEMEDIACOM

  • Boosting Bites With Bytes: AI Powers foodpanda’s GMV Growth
    foodpanda, IPROSPECT MALAYSIA

  • AI-Powered Growth: Elevating Aiken Prebiotic Sunscreen’s Business
    Aiken, PHD MEDIA

  • Maybank: Reviving Raya’s Joy
    MAYBANK GROUP CORPORATE MARKETING, INVICTUS BLUE
  • Cetaphil Unlocks Attention Measurement – First Ever in APAC
    CETAPHIL, DENTSU X

  • Turbocharging Conversions, Slashing Costs for McDonald’s with Transformed Google ADH
    McDonald’s, ANNALECT MALAYSIA

  • Charting the Data Frontier: Petron’s Trailblazing Journey towards Industry Leadership
    Petron, INITIATIVE MEDIA

  • Baking New Growth with a Martech Crust
    Pizza Hut, CARAT MALAYSIA

  • Yellow Spotlight: Aiken’s Sold-Out Launch Paints Town Bright
    AIKEN, KINESSO, IPG MEDIABRANDS
  • KitKat: Have a break, Add-to-Cart. A Revamped eCommerce Approach
    KitKat, MINDSHARE MALAYSIA

  • Growing KFC Digital Sales in a Challenging Post-pandemic Business Environment
    KFC, UNIVERSAL MCCANN

  • The Sweet and Savory Growth Catalysts – Mondelez always on E-commerce campaigns
    Mondelez, WAVEMAKER

  • Fonterra Swaying to the Pulse of Malaysia’s E-Commerce, Boosting Growth with Harmonized Tactics
    Anlene, Fernleaf & Anmum, ESSENCEMEDIACOM

  • Breaking Barriers: Unleashing Potential with Unilever’s Demand Generation Model
    Unilever, MINDSHARE MALAYSIA

  • Applecrumby’s Baby Fair Evolution to eCommerce Revolution
    Applecrumby, INVICTUS BLUE
  • Revolutionizing KFC’s Image: A Journey into the World of PUBG
    KFC, UNIVERSAL MCCANN

  • Dashing Bolaland
    Dashing, PHD MEDIA

  • Genshin Impact’s Tasty Adventure with Melts
    Pizza Hut, CARAT MALAYSIA

  • Nestle Omega Plus: An Active Lifestyle for a Cause
    NESTLÉ® Omega Plus, MINDSHARE MALAYSIA

  • MLBB – The Making of Legends: Igniting the MLBB Community
    Hotlink, STARCOM

  • Toyota Drives Premium Experiences On The Green
    Toyota Tour, SEED INTEGRATED
  • How Colgate cut through noise & won hearts with its first Genuinfluencer!
    Colgate, WAVEMAKER

  • Khairul & The Kitchen: Cooking It Up with Content Creator of the Year
    Vinda Deluxe, PHD MEDIA

  • OPPO Hijacked Coldplay Concert with Bunga
    OPPO FIND N3 FLIP, MINDSHARE MALAYSIA

  • Heineken x Motherchuckers = Good Times
    Heineken, DENTSU X

  • Feel the Festive Raya Vibes: Mamee Chef & Sheila Majid’s Harmonious Rhythm
    Mamee Chef, INITIATIVE MEDIA

  • #McDDoDaDip your McNuggets
    McDonald’s Malaysia, OMD MALAYSIA

  • HLB The Winning Choice for Malay segment
    Hong Leong Bank, MINDSHARE MALAYSIA
  • Cetaphil Unlocks Attention Measurement – First Ever in APAC
    CETAPHIL, DENTSU X

  • Reshaping KFC Consumer Ordering Patterns during Ramadan to Halt Sales Decline
    KFC, UNIVERSAL MCCANN

  • Precision Pathways: Alliance Bank’s Triumph in In-App Account Aquisition
    SavePlus, SEED INTEGRATED

  • La Mer Super Brand Day: A ‘Skin-Credible’ Triumph in Back-to-Back Campaigns
    La Mer, MINDSHARE MALAYSIA

  • All Hyped Up for HYPE
    HYPE Residences, MINDSHARE MALAYSIA

  • CelcomDigi- Smart Targeting Unleashing Smarter Malaysian Homes!
    CelcomDigi Fibre, UNIVERSAL MCCANN

  • KitKat: Have a break, Add-to-Cart. A Revamped eCommerce Approach
    KitKat, MINDSHARE MALAYSIA

  • Race Against Time To Reignite Toyota Hiace Legacy
    Toyota Hiace, SEED INTEGRATED

  • Aiken Prebiotic – Blotting out Sunlight with Bluelight
    Aiken, PHD MEDIA

  • Simply Cash: Standard Chartered x Mastercard’s 50% Acquisition Boost!
    Standard Chartered Bank, CARAT MALAYSIA

  • Celcomdigi Fibre, reimagine homes
    CelcomDigi Fibre, OMD MALAYSIA

  • Maybank: Reviving Raya’s Joy
    MAYBANK GROUP CORPORATE MARKETING, INVICTUS BLUE

  • Applecrumby Transforms Baby Fair into Sustainable Sales Optimiser
    Applecrumby, INVICTUS BLUE

  • Boost: Empowering Malaysians with Financial Freedom and Control
    Boost, UNIVERSAL MCCANN
  • FROM SLUMP TO SURGE: REBOUND THROUGH SEASONAL RECIPES
    Maggi, IPROSPECT MALAYSIA

  • From Transactions to Trust: Building a last bond with Pet Parents
    PURINA, MINDSHARE MALAYSIA

  • How Advanced Remarketing Reignited Search Performance for McDelivery Crazy Hours
    McDelivery, OMD MALAYSIA

  • Alliance Bank’s Precision Campaign Utilizing SEM For Qualified Conversion In-App
    SavePlus, SEED INTEGRATED

  • Revving Up Results: Bridging Gaps & Boosting Performance from
    Search to Success at Bridgestone Malaysia
    BRIDGESTONE MALAYSIA, UNIVERSAL MCCANN

  • Allianz’s SEM Ninja: Halving CPA, Doubling Results
    ALLIANZ GENERAL INSURANCE COMPANY (MALAYSIA) BERHAD & ALLIANZ LIFE INSURANCE MALAYSIA BERHAD, UNIVERSAL MCCANN

  • From Crisis to Connection – Pizza Heart Valentine’s Day
    Pizza Hut, CARAT MALAYSIA

  • Pizza Hut Black Heart Pizza
    Pizza Hut, CARAT MALAYSIA

  • Stretching the Elasticity of Every Marketing Ringgit to Dominate the Category for Fernleaf
    Fernleaf, ESSENCEMEDIACOM

  • PICO FitXR – Transforming Your Daily Life Into a Fitness Journey
    PICO XR, CARAT MALAYSIA

  • Edelweiss Smartly Leverages Tech and Data To Drive Business Impact
    Edelweiss Malaysia, DENTSU X

  • GoPayz’s Modest Contribution to Zakat Generates Significant Returns
    GoPayz, INITIATIVE MEDIA

  • Guinness Unlocks Grab as an Acquisition Platform
    Guinness Malaysia, DENTSU X

  • How Oreo BlackPink Ignited a Cultural Phenomenon on TikTok in Malaysia
    Oreo, WAVEMAKER

  • A Takeover: Enchanteur Chic in BlackPink’s Area
    Enchanteur, PHD MEDIA

  • The Power of Proximity Targeting
    Corporate Banking (Mother Brand), MINDSHARE MALAYSIA

  • Haagen Dazs – A Magical Consumer Journey
    Haagen Dazs, MINDSHARE MALAYSIA
  • Tiger Delights Audiences at the Den
    Tiger, DENTSU X

  • Pizza Hut Melts – A Dolla-Genshin-Cola Mashup
    Pizza Hut, CARAT MALAYSIA

  • Getting Malaysians to give a resounding “aye” to Galaxy AI
    Samsung, STARCOM

  • Guinness Flavor by Fire Becomes a Spectacle
    Guinness, DENTSU X

  • KrupKrup AyamGoreng McD, There’s Nothing Like It
    McDonald’s Malaysia, OMD MALAYSIA

  • Dashing Bolaland
    Dashing, PHD MEDIA

  • From Unlimited to Unbeatable
    U Mobile, INITIATIVE MEDIA

  • MILO Transforms Energy for the Good of the Planet
    MILO, MINDSHARE MALAYSIA

  • Vibe Kopi Susu Blending Coffee & Culture
    McDonald’s Malaysia, OMD MALAYSIA

  • Tune Talk: Tune In with Konsert Kampung
    Tune Talk, MINDSHARE MALAYSIA

  • CelcomDigi, reimagine new era for Malaysia
    CelcomDigi, OMD MALAYSIA

  • Kentucky Town: Where GenZ Have a Finger Lickin’ Good Time!
    KFC, UNIVERSAL MCCANN

  • KFC Spicy BBQ Heatwave in Your Area!
    KFC, UNIVERSAL MCCANN

  • Wel-KAM prosperity with Somersby 0.0: A mandarin orange celebration across media for Chinese New Year!
    Somersby, IPROSPECT MALAYSIA

  • KFC’s ‘Daebak K’ Redubs ‘Malaysian Oppas’ Into Korean Viral Sensations
    KFC, UNIVERSAL MCCANN

  • D’Pantri Jaya
    Nescafe 3in1, MINDSHARE MALAYSIA

  • Prego Winning Malaysian Hearts From Screens To Home Kitchens
    Prego, YELLOW PAPER PLANE

  • #McDDoDaDip your McNuggets
    McDonald’s Malaysia, OMD MALAYSIA

  • Planning Prowess That Changed Deepavali for NESTLÉ® Everyday
    NESTLE EVERYDAY, MINDSHARE MALAYSIA

  • The Unifi Mobile 5G Video Coup De’tat : Liberalising Data & Connectivity
    Unifi Mobile, ESSENCEMEDIACOM

  • Reinventing TV 2.0 – The Real “SMART” TV Experience
    U Mobile, INITIATIVE MEDIA

  • Applecrumby: From Cradle to Stardom
    Applecrumby, INVICTUS BLUE

 

  • Carrie Junior Adventures: Immersive Roblox Game Integration
    Carrie Junior, PHD MEDIA

  • Nestle Omega Plus’s Journey to the Moon and Back, 4 times
    NESTLÉ® Omega Plus, MINDSHARE MALAYSIA

  • Sekinchan Go Cashless with HLBBizbuddy
    Hong Leong Bank, MINDSHARE MALAYSIA

  • KitKat: Waking the Dragon
    KitKat, MINDSHARE MALAYSIA

  • Pizza Hut x Mamee Monster: A Spicier Raya Krunch
    Pizza Hut, CARAT MALAYSIA

  • Don’t Skip On Your Health Any Longer!
    Prudential, MINDSHARE MALAYSIA

  • Yellow Spotlight: Aiken’s Sold-Out Launch Paints Town Bright
    AIKEN, KINESSO, IPG MEDIABRANDS

  • Guinness Flavor by Fire Becomes a Spectacle
    Guinness, DENTSU X

  • Kentucky Town: Where GenZ Have a Finger Lickin’ Good Time!
    KFC, UNIVERSAL MCCANN

  • Pizza Hut Melts – A Dolla-Genshin-Cola Mashup
    Pizza Hut, CARAT MALAYSIA

  • The Ghosted Bar
    Heineken, DENTSU X

  • Tiger Delights Audiences at the Den
    Tiger, DENTSU X

  • Colgate dazzles on Malaysia’s most stylish runway!
    Colgate Optic White, WAVEMAKER

  • ICON MEETS ICON
    McDonald’s Malaysia, OMD MALAYSIA

  • Sunlight – The Made For More Experience
    Sunlight, MINDSHARE MALAYSIA

  • CelcomDigi’s ProjekMyMalaysia – Uniting Malaysians Through AI Imaginations
    CelcomDigi, UNIVERSAL MCCANN

  • Sunlight Made For More
    Sunlight, MINDSHARE MALAYSIA

  • HLB BizBuddy the Driving Force for Thriving Growth
    Hong Leong Bank, MINDSHARE MALAYSIA

  • Nestle Omega Plus: Diffusing Health Threat
    NESTLÉ® Omega Plus, MINDSHARE MALAYSIA

  • The Ghosted Bar – Helping Malaysians Work Responsibly
    Heineken, DENTSU X

  • Maybank: Bank Bergerak Untuk Pemberdayaan Desa
    MAYBANK RBM-CFS [MASS BANKING], INVICTUS BLUE

  • Shall “V” Talk
    Libresse, INVICTUS BLUE

  • Find the “Hei” During Chinese New Year
    Heineken, DENTSU X

  • Always On Outdoor domination drove foodpanda’s brand awareness uplift
    foodpanda, IPROSPECT MALAYSIA

  • When Cadbury Dairy Milk Turned Boring no-signal no-screen Elevator Rides into a Sweet Storytelling Ecosystem
    Cadbury Dairy Milk, WAVEMAKER

  • Haagen Dazs – A Magical Consumer Journey
    Haagen Dazs, MINDSHARE MALAYSIA

  • Hello Hong Kong 2.0: Interactive DOOH Inspiring Travel!
    Hong Kong Tourism Board, IPROSPECT MALAYSIA

  • Conquesting Competitors: Samsung Takes Over Malaysia’s Largest Underground Interchange Station, TRX Samsung Galaxy MRT Station
    Samsung, STARCOM

People & Community

  • Talents are Our Heartbeat
    MINDSHARE GROUP MALAYSIA

  • Wan En Ng
    Associate Director, UNIVERSAL MCCANN

  • Priya Karthik
    Senior Executive, Media Planning, iProspect Malaysia

  • Harri Vishnu
    Senior Manager, Media Planning, iProspect Malaysia

  • Avraj Sing A/L Daljeat Singh
    Planning Director, CARAT MALAYSIA

  • Madiha Hassan
    Senior Manager Planning, ESSENCEMEDIACOM MALAYSIA

  • Putri Hazirah Ayuni binti Megat Zainal
    Business Director, MINDSHARE GROUP

  • Nicole Ong Hooi Yeng
    Senior Manager, MINDSHARE GROUP

  • Ooi Wai Cheuck
    Senior Group Planning Director, INVICTUS BLUE GROUP

  • Mochammad Iqbal
    Head of Digital & Ecommerce, MINDSHARE GROUP MALAYSIA

  • Foo Chun Yen
    Senior Executive, OOH Media Planning, POSTERSCOPE SDN BHD

  • Nurul Syafiqah Zainuri
    Associate Director, Biddable, CARAT MEDIA
  • Simon Ng Chung Hung
    Associate Director Performance, INVICTUS BLUE
  • Soh Gan Hun
    Head of Implementation & Buying, UNIVERSAL MCCANN
  • Tharanga Rathnasekara
    Associate Director – Campaign Delivery (Biddable), MINDSHARE GROUP
  • Looi YewMun
    DIRECTOR, THE EXCHANGE, MINDSHARE GROUP MALAYSIA
  • Christine Dcruz
    Sr Manager: Biddable Campaign Delivery, WPP
  • Aileen Chew
    Senior Manager – Campaign Delivery, MINDSHARE GROUP MALAYSIA
  • Ngiao Kei Chi
    Senior Executive, Media Planning, iProspect Malaysia

  • See Hooi Marn
    Assistant Manager, Performance Marketing, UNIVERSAL MCCANN

  • Jun Wong Xin Tong
    Executive, Media Planning, CARAT MALAYSIA

  • Kai Xin Khor
    Media Planner, UNIVERSAL MCCANN

  • Renee Ong
    Senior Media Planner, UNIVERSAL MCCANN

  • Ahmad Saufi Ikhwan Bin Samad
    Senior Media Planner, UNIVERSAL MCCANN

  • Benjamin Choo
    Media Planning Manager, PHD MEDIA MALAYSIA

  • Chok Hui Ling
    Biddable Campaign Delivery Manager, MINDSHARE GROUP

  • Niklas Choo
    Senior Communication Planner, ESSENCEMEDIACOM

  • Melyssa Ng Zi-Ern
    Media Manager, INVICTUS BLUE GROUP

  • Isa Hoe Yhi Tze
    Media Manager, INVICTUS BLUE GROUP

  • Sow Qing Erh
    Communication Planner, ESSENCEMEDIACOM

  • Yam Weng Yen Julia
    Senior Communication Planner, ESSENCEMEDIACOM

  • Amani Suhaimi
    Senior Executive, MINDSHARE GROUP

  • Rachael Elena Dukes
    Media Planner, ESSENCEMEDIACOM
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